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Period poverty is a real issue that is underestimated.

Period poverty affects women and girls all over the world and not only in the third world counties as many assume but also here in Estonia and Europe. The cultural shame attached to menstruation and a shortage of resources stop women from going to school and work every day.

“We’ve been told girls use socks or rolled up toilet paper with underwear left on the floor or in bins while toilets are only accessible at certain times of the day. Unfortunately, what is a basic human right is often seen as a taboo topic.”

Access to sanitary products, safe, hygienic spaces in which to use them, and the right to manage menstruation without shame or stigma, is essential for anyone who menstruates.

 Why menstrual cup is a perfect solution for women in need?

  1. The menstrual cup is reusable up to 5-10 years, which means they don’t need to buy a new period product every month.
  2. The cup collects 3-4 times more menstrual fluid than a tampon, which means it does not need to be emptied as often. Cup must be emptied after every 4-12 hours (depends on individual period volume). This gives more opportunities for women who do not have constant access to the running water.

 What is the Menstrual Cup? 

(We call our menstrual cup the NakedCup)

NakedCup is a comfortable, healthy and eco-friendly alternative to tampons and pantie liners. The cup collects 3-4 times more menstrual fluid than a tampon, which means it does not need to be emptied as often. If used correctly, the NakedCup will not leak or move.

In collaboration with Toidupank (Food Bank), we will donate 1 menstrual cup to women in need for every purchase over 45€ from the Naked Label website.
Also, we have a free shipping policy to Omniva and Itella Smartpost parcel machines for purchases over 45€, so it’s a win-win! 

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